Israel museum – the Ruth youth wing of art and education.
As a part of the reopening of Israel museum we were required to create a differentiating branding for the youth wing that would express the new and diffrent areas in which it involves.
The branding needed to emphasize the wings values as a place of art and cultural center. The strategy that was chosen was based on the slogan:
'PRACTICE, UNDERSTAND AND LOVE ART'.
The logo and graphic language consists of various materials and tools used for art creating, put together showing both process and outcome.
The process included building of a rich graphic language used in the Youth Wing's official papers, envelopes, folders etc