t project
Branding for a Custom-made t-shirts chain that allows the customer to choose the combination between the print and the shirt, by that creating a custom made t- shirt on the spot used by a special technology.
The communication strategy that underlines the values of urban style, fun and freedom of choice was developed during the work, The logo and the graphic language were constructed according to those and done in an urban graffiti style.
Also, different items were designed: packaging, sale points, marketing communication layouts and touch screens, icons for different categories and Advertising language. The chain currently has three branches.