maronne rosso
A prestige branch of aroma Israel located in Europe.
The purpose was to brand a new coffee chain, an extension of Aroma Israel in Europe. On one hand, we wanted to preserve a bit of aroma's image, but on the other, to create a brand that is more "high-class" and prestigious.
the project included: design of logo which was taken from the coffee bean shape and color, packaging, ads, wallpapers, menus and flyers.
The goal was to give the costumer an experience of an old, classic European coffee house.
Since 2005 Maronne Rosso founded 3 branches in Romania, Cyprus and Kazakhstan.