Igloo is an ice-cream chain, brought to Israel for the first time. Its uniqueness is the method of costume made ice-cream, giving the costumer a fun and colorful experience.
Branding the chain was done first by designing the logo that reflects the values of the brand combined with the a clean shape together with an original development of a font retro style corresponding with the ice cream shape.
The graphic language intensifies the experience with the use of fun and colorful icons.
The project included full image design, strategy, copy-writing, design of the logo, packaging, signs, website, etc.
The project was done in collaboration with Anna Geslev studio.