Burgers bar
Burgers bar was characterized by its Jerusalem neighborhood cozy home-style cooking with low prices was lacking one clear identifiable trademark in order to place it as a formidable food chain competitor.
We build a brand while maintaining an intimate and cozy atmosphere (A strong point which was stressed during surveys) as well as adding urban and trendy values this is why the logo, which is simply the letter B, is very memorable also alternating a Supplemented with typography which makes it more modular but still very easy to use in a variety of applications.
The graphic language is taken from the world of "patches" which creates a combination of a very "homey" feel but very young and fashionable.
Our work included the design of: the logo, packaging, bags, menus, wall paper, advertising tools, signs, employee's uniforms etc.